diff --git a/wp-admin/admin-header.php b/wp-admin/admin-header.php
index 95951ed29..fb02061ac 100644
--- a/wp-admin/admin-header.php
+++ b/wp-admin/admin-header.php
@@ -109,8 +109,8 @@ if ( function_exists('mb_strlen') ) {
 	<a href="<?php echo trailingslashit( get_bloginfo( 'url' ) ); ?>" title="<?php esc_attr_e('Visit Site') ?>">
 		<span id="site-title"><?php echo $blog_name ?></span>
 	</a>
-<?php if ( current_user_can('manage_options') && !get_option('blog_public') ): ?>
-	<a id="privacy-on-link" href="options-privacy.php" title="<?php esc_attr_e('Your site is asking search engines not to index its content') ?>"><?php _e('Search Engines Blocked') ?></a>
+<?php if ( current_user_can('manage_options') && '1' != get_option('blog_public') ): ?>
+	<a id="privacy-on-link" href="options-privacy.php" title="<?php echo esc_attr( apply_filters('privacy_on_link_title', __('Your site is asking search engines not to index its content') ) ); ?>"><?php echo apply_filters('privacy_on_link_text', __('Search Engines Blocked') ); ?></a>
 <?php endif; ?>
 </h1>